Amazon affiliate marketing: Presentation of the Associates Program + tips

Examples of types of content where Amazon affiliate marketing can be used

The goal of affiliate marketing is to allow products to be seen by the greatest number of people and therefore purchased in order to recover commissions on each transaction. In order for the products to be seen and to make people want to buy them, it’s necessary to create different types of content on various kinds of media. This can help to create the meeting between the product and the customer and thus generate the first dollars of this transaction. For this, several solutions exist:

• Blogs: bloggers can include Amazon affiliate links in their blog article posts to promote relevant products.
• Videos: content creators on video platforms like YouTube and TikTok can include Amazon affiliate links in the captions.
• Product review and testing sites: these sites are very common in affiliate marketing. They may include Amazon affiliate links for the goods they recommend, allowing users to buy them directly through their content.
• Ecommerce sites: ecommerce sites can use Amazon affiliate marketing to add additional products to their catalog and help generate more income.
• Social networks: influencers can use Amazon affiliate links to promote items via the content they post on their Instagram, Facebook, Twitter, etc.
• Apps: app developers can integrate Amazon affiliate links into their apps to promote products and boost their earnings, especially with Amazon games.

How do I become an Amazon Associate?

Joining the Amazon Associates Program

Joining the Amazon Associates Program is easy. To start, just log in to the Associates platform. Then, the next step entails logging in to your Amazon customer account or creating one if you need to.

To create a new partner account, the platform will ask you for personal information, but in addition, in order to fulfill the criteria for affiliate marketing, Amazon is going to request that you indicate the address of the website or sites you wish to use in the promotion of these items. In addition, Amazon will ask for the payment method you wish to use to receive commissions.

To sell products in affiliate marketing, individuals and professionals can get started with the Amazon Associates Program. You can opt to receive payment via a check mailed to you, an Amazon gift certificate, or direct deposit. While you must have earned at least $100 in commissions to receive your payment by check, the gift certificate and direct deposit methods allow you to receive your payment once you’ve generated at least $10 in commissions.

Approval of the application for Associates

The adventure doesn't start immediately! Amazon reviews each registration as an application. Then, it’ll be possible to automatically retrieve the affiliate link for each product. Within the platform, you can track the analytics and the commissions in real time through a dedicated dashboard. All Amazon products are suitable for affiliate marketing: an almost unlimited playground!

Setting up affiliate links on a website or blog

The affiliate interface is designed to track the performance of your actions day by day. To do this, the Associate must add affiliate links to their website, blog, emails, or social networks. All the Associate has to do is browse Amazon and search for the goods that’ll be the most suitable for their target market.

Once the product is selected, a header is added above the product page thanks to the affiliate status. This banner can generate a long or short link, a clickable image that can be customized in its dimensions, or both simultaneously.

These types of content make it possible to track the affiliate link and therefore to retrieve all the analytics on your interface. For the next step, you just need to add these links or images in your content to start creating opportunities and generating commissions.

How do you make money with Amazon affiliate marketing?

Know your target by heart

Like any business that wants to earn revenue, the first thing to put in place is a clear vision of who your potential customers are or will be. Without this knowledge, it’ll be very difficult to know what to sell and therefore to make money with affiliate marketing. By building a persona as in ecommerce, this framework can craft a sort of guideline to direct all the content created to target these particular people.

For example, if you want to create a website for affiliate marketing from scratch, your search for the ideal customer is going to go hand in hand with your choice of the industry you're passionate about. Obviously, to be successful in affiliate marketing, you must have a role of prescriber and therefore a knowledge of the universe of your products. If you love makeup and cosmetics, you're certainly not going to sell gardening items! Thus, your universe will guide the creation of the typical profile that you want to reach with your products.

If you're launching an affiliate site based on your success on social networks or your blog, for example, this research will be easier because you’ll already be visible to your potential customers. Your readers and followers are going to be your first target customers. It's then up to you to grow your relationship over time with products that meet their expectations.

Make the right choices in terms of products to promote

There’s no real magic formula when it comes to choosing the best products to promote in affiliate marketing. As we’ve seen before, the best choices will be driven by your target audience and your visitors. However, while you may have examples of items that might work for your persona from previous years, who's to say that those same goods will still be relevant today? Trend is also an essential element to consider when choosing the nature of the products sold on your affiliate site.

Although all your choices must be made with your customer in mind, for your business to be successful, it’ll also be necessary that you find your account there and therefore that the commissions are advantageous for you. Making the right product choices also means having the ability to select universes that will earn you attractive commissions on each sale.

Thus, choosing the products to promote on your affiliate site or platforms is a combination of several parameters that’ll allow you to maximize your chances of conversion. Let's recap each basic step necessary for your success:

• Learn about market trends: knowing what's selling well in different areas can help identify the products that have the most potential.
• Study commissions: some commissions are higher for certain goods, so it makes sense to promote them first.
• Focus on specific niches: if the affiliate site has a specific theme, it’s better to choose products that are related to it to attract a qualified audience.
• Rely on user reviews: user reviews can give an idea of the quality of a product and its popularity.
• Try the products yourself: if possible, it’s always a great idea to try the items before promoting them to give objective opinions.

An essential step in the creation of your winning affiliate site is to monitor certain information on Amazon's product pages: the number of orders, customer reviews, and the product's delivery methods will all be elements to take into account in your choice. All these elements, as in ecommerce, will bring a feeling of confidence in your site. From this point of view, you can also buy the products that you want to put online on your site to see their qualities and be sure of what you’re going to promote.

Use the platform tools effectively

• Tracking ID

Analyze the performance of your site or web pages with the Tracking ID. With the Amazon program, you can create up to 100 tracking IDs. The advantage is that if you have several sites linked to the Amazon Associates Program, by adding several tracking IDs, it’s easier to categorize and have a global view of how your pages are performing. These tracking IDs are also opportunities to test new strategies in real time. With your Associate IDs, track your affiliate commissions. Be sure to pair your tracking ID with your affiliate links. This pairing allows Amazon to track all your sales and therefore pay you accurately.

• Advertising services

You don't need any marketing knowledge to create ads that work. In fact, Amazon gives you access to a range of advertising services that make your ads perform well. Text links, images, or banners: publishing these types of content is a breeze with Amazon. It's all in your dashboard. It's up to you to set up this interface to suit your needs.

• SiteStripe

SiteStripe is an Amazon feature that appears as a toolbar above the ads and product listings when you’re logged into your affiliate interface. This tool will save you time when creating your affiliate ads. It allows you to better navigate through the platform's products to build your wish lists and sell the most promising items.

Optimize your content for search engines

Search engines are an ideal way to promote your affiliate site. Once you've chosen a niche and are working to multiply your traffic, search engines allow you to position yourself as an expert in that niche. In this way, the link to your product will be seen by as many people as possible and your traffic will be qualified for the most relevant keywords.

SEO is essential for any e-business: text is a powerful marketing weapon. Here are a few things you can do to guide you in your strategy for making your affiliate program stand out and encouraging users to click on your product links:

• Use relevant keywords in your page titles, descriptions, and content. Be sure to include relevant search terms for your products or services.
• Use appropriate HTML tags to structure your content, such as H1, H2, and H3 tags for titles and subtitles, and alt tags for images.
• Create internal links to reinforce the structure of your site and external links to quality sources.
• Use URLs that are optimized for search engines and contain relevant keywords.
• Use performance analysis tools to track your site statistics and identify pages that need optimization.
• Make sure that you have a mobile-friendly, fast-loading site, as this contributes to a better user experience and therefore a good reputation with search engines.
• Follow the WiziShop’s solution’s SEO tips to go even further!

Promote your products on different media

Promoting your products through affiliate marketing is like being a sales conductor: each medium is a different instrument that adds its own melody to the whole! 

There’s the steady sound of social networks, which allow you to reach a large and diverse audience. There's the drumbeat of email, which can be powerful when used wisely. There's the gentle melody of blogs, where people can freely express themselves and share tips and tricks. And, of course, there’s the power of search engines, which can push your product to the top of the results. 

By playing skillfully with these different tools, you can reach a variety of audiences and increase your chances of affiliate marketing success!

Who can do affiliate marketing with Amazon?

Amazon affiliate marketing is a popular way for website owners, influencers, and bloggers to make money. It's a simple system where you can place links to Amazon products on your website, email, social media, or blog, and whenever a user clicks on a link, lands on the site page, and buys a product, you get a commission.

There are no limits on the Amazon affiliate profile. Good news: you don't need any sales skills in affiliate marketing! Whether you’re an individual, a business, or an organization, anyone can join the Amazon affiliate program. Just create an account, choose the products you want to promote, and place links on your website or blog. It's that easy! 

With Amazon, you have access to millions of products, giving you a great range of choices for promoting your catalog. This is a unique opportunity for website owners of all experience levels, from beginners to seasoned professionals, to boost their conversion rate without investment. 

Become an Amazon Associate superstar with the tips in this article and earn extra income with this simple and exciting business!