23 Best beauty affiliate programs to sign up for in 2024

Sephora is one of the top global beauty retailers, featuring more than 200 brands and over 13,000 products. Website visitors can find an extensive collection of items, including makeup, skin care, hair care, health products, fragrances, and more, accommodating a wide range of budgets. In addition, Sephora shoppers get to enjoy free shipping on orders of at least $50 and free samples with every order. 

Available on several different affiliate marketing networks, such as Impact, Rakuten Advertising, Skimlinks, and Sovrn, Sephora’s affiliate program offers commission rates ranging from 2.5% to 10%. The cookie window is relatively short at just a day, but Sephora’s global presence, varied product selection, and free shipping will have your audience converting into customers in no time! 

Sephora affiliates are able to earn commissions on the company’s entire product catalog, rather than be limited to specific brands. When you sign up for the affiliate program, you’ll also receive exclusive newsletters, sneak peeks at new products, promotions, banners, a variety of creative content, and affiliate-only special offers.  

• Commission rate: Up to 10%
• Cookie duration: 1 day
• Where to sign up: Sephora affiliate program

Boasting more than 25,000 makeup, hair, skin, and other products from over 600 brands in the beauty niche, Ulta Beauty is the biggest beauty retailer in the US and operates just under 1,400 stores across all 50 states. The company provides free shipping on orders amounting to $35 and greater and offers its Ulta Beauty Rewards program, which currently has more than 42 million members.

Ulta Beauty’s affiliate program is available on the Impact platform for affiliates looking to target the U.S. market, offering commissions of 2% for every sale. Marketers who want to reach a global audience can sign up for the program via FlexOffers, Skimlinks, and Sovrn, with commission rates being 6%, 10%, and 1% respectively.

When you join the Ulta Beauty affiliate program, you’ll get access to newsletters, promos, and links to assist you in creating compelling content to better promote the company’s offerings to potential customers online and boost your earnings.

• Commission rate: Up to 10%
• Cookie duration: 30 days
• Where to sign up: Ulta Beauty affiliate program

Online beauty brand Glossier started out as a beauty blog titled Into the Gloss before becoming an ecommerce website in 2014. The cruelty-free brand, founded by Emily Weiss, prioritizes a minimalist, “skincare-first” approach and features an array of skincare products, makeup, and fragrance items for sale.

​​Glossier has become a beloved cult brand, renowned for its emphasis on inclusivity and customer satisfaction. Its products, designed to highlight natural beauty and simplify beauty routines, accommodate a diverse spectrum of skin tones and preferences.

Affiliates can join Glossier’s affiliate program via networks such as FlexOffers, Sovrn, and Skimlinks, with commissions ranging from 4% to 15%, depending on their chosen affiliate marketing platform. 

• Commission rate: Up to 15%
• Cookie duration: 7 days
• Where to sign up: Glossier affiliate program

MAC Cosmetics, established in Toronto in 1984, initially catered to professional makeup artists before expanding its reach to include all who love makeup. Renowned for its rich pigments and inclusive range of shades, MAC offers everything from makeup and skincare products to accessories, focusing on artistry and individuality.

The brand is also committed to social responsibility, supporting communities with initiatives like VIVA GLAM, which donates to organizations that support gender, sexual, racial, and environmental equality.

MAC’s global affiliate program is available on both Skimlinks and FlexOffers, allowing affiliates to earn up to 10% per sale (Skimlinks). As MAC’s high-quality products are sold in over 120 countries, affiliates will have a great opportunity to promote the brand’s offerings to their audiences, wherever they may be located!

• Commission rate: Up to 10%
• Cookie duration: 7 days
• Where to sign up: Skimlinks or FlexOffers

Cult Beauty stands out as an authoritative beauty curator and retailer that prides itself on transparency and offering only the most effective products. Founded out of frustration with the industry's overhyped products, it promises to sell only items that pass the founders' rigorous tests. Cult Beauty provides a vast selection of skincare, makeup, and haircare goods from around the world, focusing on innovative, cult-favorite brands that deliver on their promises.

You can join Cult Beauty’s affiliate program by signing up on the Awin platform if you’re based in the UK or FlexOffers, Skimlinks, or Sovrn if you’re located elsewhere. 

Affiliates enjoy competitive commission rates, a high average order value, and access to a broad range of luxury and niche beauty products. They benefit from frequent promotions and exclusive offers that boost earnings potential. What’s more, the program provides real-time reporting and tracking tools to help affiliates optimize their efforts. The presence of a dedicated affiliate team ensures support and guidance for maximizing success.

• Commission rate: Up to 15%
• Cookie duration: 30 days
• Where to sign up: Cult Beauty affiliate program

Natural skincare company Herbivore was founded in 2011 by Julia Wills and Alexander Kummerow, initially born from their kitchen. They focus on creating safe, non-toxic beauty products that are highly effective and environmentally conscious. 

Herbivore offers a range of items made from organic, food-grade ingredients, including facial oils, masks, and bath products. Emphasizing transparency and sustainability, their products are vegan, cruelty-free, and beautifully packaged in recyclable and reusable containers, aligning with a commitment to health and eco-friendliness.

In partnership with the Impact platform, Herbivore’s affiliate program is available to influencers and content creators who share the cruelty-free brand’s enthusiasm for natural beauty products and wish to promote Herbivore’s products to their audiences. Affiliates can earn up to 4% on every qualifying sale, be rewarded for high performance, enjoy exclusive access to special offers and rewards, and possibly even receive free samples and products.

• Commission rate: 4%
• Cookie duration: N/A
• Where to sign up: Herbivore affiliate program

Space NK, launched in 1993 by Nicky Kinnaird in Covent Garden, London, began as a single store and has evolved into an internationally revered beauty retailer. It offers an expertly curated selection of high-quality and innovative beauty products from around the globe, including skin care, makeup, hair care, and fragrance-related items. 

Space NK is dedicated to providing customers with the latest in beauty trends and cutting-edge formulas, ensuring a luxury shopping experience both in-store and online.

Space NK’s perks for customers include free delivery on orders over £25, free samples, regular gifts with purchase, and access to the NDULGE loyalty program, which offers points on purchases and a free birthday gift.

Available to affiliates based in the UK, the Space NK affiliate program allows you to utilize various promotional tools such as stories, bio links, and banners to promote the website’s catalog. What’s more, you’ll have the first chance to share new product launches and Space NK news. 

• Commission rate: Up to 7%
• Cookie duration: 30 days
• Where to sign up: Space NK affiliate program

8. Dermstore

Founded in 1999 by a dermatologist, Dermstore is a leading online retailer specializing in professional-strength skincare, haircare, and makeup. Offering products from trusted brands that are typically available only in dermatologist offices or exclusive salons, Dermstore combines expert-selected ranges with informational content. 

The company aims to provide customers with the best in skin and hair health, supported by guidance from licensed estheticians and tailored beauty solutions to enhance and celebrate individual beauty.

As a Dermstore affiliate, you can earn commissions up to 15% when you sign up via the Awin network, which is open to those in the US. The program is also available on FlexOffers, Skimlinks, and Sovrn if you’re interested in global opportunities. In addition, dedicated affiliate support, a weekly newsletter, banners, creative materials, product feeds, and other resources await you to help boost your conversion rate and earnings!

• Commission rate: Up to 15%
• Cookie duration: 30 days
• Where to sign up: Dermstore affiliate program

Charlotte Tilbury, founded by the renowned U.K. makeup artist herself, offers a luxurious range of makeup and skincare products. With over 28 years of experience in the beauty industry, Charlotte has leveraged her expertise to create innovative, award-winning products that are easy to choose and use. 

The brand emphasizes confidence-boosting beauty for all ages, skin types, and genders, driven by Charlotte's vision of sharing her red-carpet secrets and empowering individuals to become their most beautiful selves.

Teaming up with Partnerize, Charlotte Tilbury offers an affiliate program that pays affiliates commissions of 10% on average. In addition, you’ll be able to avail of imagery, banners, and text links to encourage clicks and purchases from your audience; performance tracking and reporting in real time; and exclusive offers and communications concerning the brand’s newest releases.

• Commission rate: 10%
• Cookie duration: N/A
• Where to sign up: Charlotte Tilbury affiliate program

Established in 1851 as an apothecary in New York's East Village, Kiehl’s has evolved into a globally recognized skincare brand. It features a range of high-quality products that blend cosmetic, pharmaceutical, herbal, and medicinal knowledge developed over generations. 

Dedicated to personalized customer service, Kiehl’s provides products to care for skin and hair, emphasizing natural ingredients and scientific innovation to meet the needs of every skin type.

You can sign up to be a Kiehl’s affiliate on various affiliate marketing networks, with global and country-specific programs available and varying commission percentages and cookie windows. 

• Commission rate: Varies
• Cookie duration: Varies
• Where to sign up: Awin, FlexOffers, Skimlinks, or Sovrn

Function of Beauty revolutionizes personal care by offering fully customizable hair, skin, and body products. Founded in 2015 by a team of engineers and scientists, the brand uses proprietary algorithms to create unique formulations based on individual customer needs and preferences. 

Customers complete a quiz, and their responses guide the creation of bespoke products, ensuring that each solution addresses specific beauty goals. Function of Beauty emphasizes cruelty-free practices and sustainable packaging, catering to conscious consumers.

Function of Beauty has partnered with Pepperjam to offer an affiliate program that pays $25 for every sale you bring in via customers clicking on your affiliate links. With this program, cookies last for 7 days, and affiliates are provided with promotions, banners, creative materials, newsletters, codes, and more to encourage shoppers’ purchases and increase their earnings.  

• Commission rate: $25 per sale
• Cookie duration: 7 days
• Where to sign up: Function of Beauty affiliate program

Beauty Bay began as a fragrance retailer in 1999 and has since transformed into a global online beauty destination. It offers an extensive range of over 10,000 products, including skin care, makeup, hair care, and more, from both well-known and emerging brands. 

Beauty Bay is particularly favored by younger audiences seeking the latest trends and innovative products. The company prides itself on being at the forefront of the beauty industry, providing customers with fast, international shipping and exclusive launches.

Beauty Bay’s affiliate program offers a dynamic way for creators to earn by promoting a vast array of beauty products. Affiliates can earn up to 10% of each sale generated through their links, with the opportunity for increased rates based on performance. 

The program also features a 30-day referral window and a variety of promotional materials including banners and links, access to exclusive offers, and regular updates on new launches and collaborations. Beauty Bay provides a dedicated affiliate team to support and optimize affiliate efforts.

• Commission rate: Up to 10%
• Cookie duration: 30 days
• Where to sign up: Beauty Bay affiliate program

Tarte Cosmetics, founded by Maureen Kelly in 2000, is renowned for its “High-Performance Naturals” and cruelty-free beauty products. A leader in eco-chic beauty, Tarte offers makeup and skincare that fuse glamorous looks with healthy ingredients like Amazonian clay and maracuja oil. 

The brand is committed to delivering cruelty-free, vegan, and hypoallergenic goods that cater to all skin types and tones, ensuring beauty enthusiasts don’t have to choose between quality and conscience.

When you join the Tarte Cosmetics affiliate program as a content creator or social media influencer, you’ll be able to get paid for recommending Tarte products to your audience, earning a 8% commission on every sale. 

• Commission rate: 8%
• Cookie duration: N/A
• Where to sign up: Tarte Cosmetics affiliate program

Lookfantastic is a premier online beauty retailer in Europe, launched in 1996. It offers a comprehensive array of beauty products including skin care, hair care, cosmetics, and fragrance from over 660 global brands. 

The Lookfantastic ecommerce website caters to both men and women, providing them with the latest in beauty trends and essentials. The company distinguishes itself with exclusive releases and limited edition products, with frequent repeat sales.

Lookfantastic’s affiliate program offers a lucrative opportunity for U.K. partners to earn through their platform, in collaboration with the Awin network. Affiliates benefit from a 30-day cookie window and commissions ranging from 1% to 10%, depending on the type of product and sale. 

The program provides a variety of marketing tools, including banners, text links, and exclusive offers. Affiliates also receive access to a dedicated team for support, along with regular updates on promotions and new product launches to help them earn as much as possible.

• Commission rate: Up to 10%
• Cookie duration: 30 days
• Where to sign up: Lookfantastic affiliate program

The Body Shop, founded in 1976 by Anita Roddick in Brighton, England, is a pioneering cosmetics company known for its ethically sourced, cruelty-free products. It offers a wide range of skincare, haircare, and body care products made with natural ingredients. 

The Body Shop was one of the first to promote community fair trade, supporting over 25,000 people in 21 countries across the globe. The brand is committed to fighting for a fairer, more beautiful world, championing sustainability and human rights.

Join The Body Shop affiliate program and earn up to 8% commission on sales from one of the UK’s most popular and ethically-driven beauty brands. This program offers a 30-day cookie window, exclusive offers for affiliates, and bespoke mobile-optimized landing pages. You’ll also benefit from the support of a dedicated affiliate team and a quick, easy setup process. 

• Commission rate: 8%
• Cookie duration: 30 days
• Where to sign up: The Body Shop affiliate program

Launched in 1976 by Olivier Baussan in Manosque, France, L'Occitane en Provence offers premium beauty products that combine traditional Provençal techniques with natural ingredients like lavender and shea butter. 

Known for its commitment to sustainability and ethical sourcing, L'Occitane provides a range of skincare, haircare, and fragrance products designed to evoke the essence of the French countryside. The company is also notable for its efforts in preserving traditional cultivation methods and supporting local farmers and communities.

The L'Occitane en Provence affiliate program is available on the CJ Affiliate platform and offers a variety of perks such as exclusive newsletters, sneak peeks at new products, and affiliate-only specials and promotions. Affiliates also enjoy a 2.5% commission on all sales and support for cross-device tracking.

• Commission rate: 2.5%
• Cookie duration: 7 days
• Where to sign up: CJ Affiliate

Benefit Cosmetics, launched in 1976 by twins Jean and Jane Ford in San Francisco, is a vibrant beauty brand famous for its fun, instant beauty solutions. With standout products like their iconic brow products and mascaras, Benefit combines whimsical packaging with serious beauty technology. 

The brand has grown globally, maintaining a presence in over 50 countries, offering top-quality makeup that encourages customers to feel good about themselves and embrace their playful side.

As a Benefit Cosmetics affiliate, you’ll be able to earn a commission rate of 4% per sale. You’ll also gain access to exclusive offers and promotions, as well as creative banners and links to drive engagement. This affiliate marketing program is ideal for those passionate about beauty and looking to monetize their audience while promoting a beloved brand.

• Commission rate: 4%
• Cookie duration: N/A
• Where to sign up: Benefit Cosmetics affiliate program

One of the top beauty platforms specializing in Korean skincare and beauty trends, Soko Glam, was founded in 2012 by Charlotte Cho. This retailer curates a wide selection of high-quality products, focusing on innovative skincare routines and ingredients that promote a healthy complexion. 

Soko Glam’s mission is to inspire good skin habits, emphasizing education through their skincare community and resources. They strive to make Korean beauty accessible globally, ensuring each product offered meets their high standards.

Aspiring affiliates can join Soko Glam’s affiliate program via various networks like FlexOffers, Skimlinks, and Sovrn, depending on where their target market is based. The commission rate varies across the different networks, but those wishing to target the U.S. or Canadian market will be able to enjoy the highest commissions, which go up to 10% for each sale on the Skimlinks platform.

• Commission rate: Up to 10%
• Cookie duration: N/A
• Where to sign up: FlexOffers, Skimlinks, or Sovrn

Juice Beauty, created by Karen Behnke in Northern California, pioneers organic beauty solutions with a focus on wellness and sustainable practices. The company offers clinically validated skincare and vibrant plant-pigment makeup. 

Starting from farm to beauty, Juice Beauty utilizes powerful antioxidants and proprietary formulations to deliver effective and eco-friendly products. Their commitment extends to vegan and cruelty-free practices, renewable energy sources for production, and recycled packaging, making them a leader in sustainable beauty innovation.

If you have an existing website, you can apply to join Juice Beauty’s affiliate program managed by Rakuten and begin earning a 6% commission per sale made thanks to your unique affiliate links. Access creative assets, logo, marketing links, and special offers via the Rakuten portal, and receive assistance from a dedicated program manager to help take your affiliate marketing efforts to the next level.

• Commission rate: 6%
• Cookie duration: 30 days
• Where to sign up: Juice Beauty affiliate program

Paula's Choice, founded in 1995 by Paula Begoun, is dedicated to helping consumers find the best skincare products through research-based formulas. The brand is renowned for its commitment to transparency, efficacy, and education, offering a range of products free from harmful ingredients and backed by scientific research. 

Paula’s Choice emphasizes non-irritating skincare solutions that deliver visible results, including treatments for acne, aging, and sensitive skin, enabling customers to make informed choices about their skincare routines.

With the Paula’s Choice affiliate program, affiliates can earn commissions starting at 7% per sale, with no limit on the total commissions they can earn and incentives for top-performing affiliates. The program also provides a 30-day referral window, access to private affiliate offers, new product launches, and special newsletters. What’s more, the brand engages in product seeding for content creators and influencers, sending free products to try. 

• Commission rate: Starting at 7%
• Cookie duration: 30 days
• Where to sign up: Paula’s Choice affiliate program

Dior was launched in 1946 by French designer Christian Dior and is a luxury brand synonymous with haute couture, accessories, and fragrances. Expanding into the beauty industry, Dior offers a sophisticated range of makeup, skin care, and fragrances crafted with cutting-edge technology and quality ingredients. 

Renowned for iconic products like its perfumes and foundations, Dior blends tradition with innovation to create luxurious beauty solutions that embody elegance and refinement in the beauty world.

Influencers or content creators focused on the luxury beauty niche may find that signing up for Dior’s affiliate program, Dior Insider, is the perfect opportunity to monetize their interest by promoting products from an internationally recognized brand. With global programs available on the FlexOffers and Sovrn affiliate marketing networks, the exact commission rate and cookie duration you can expect will depend on your chosen network. 

• Commission rate: Various
• Cookie duration: N/A
• Where to sign up: Dior Insider affiliate program

Farmacy Beauty, founded on the ethos of farm-to-face skin care, harnesses the natural potency of botanicals from their own farm in upstate New York. The company specializes in clean, sustainable beauty products that are both effective and environmentally friendly. 

They utilize cutting-edge science to ensure their formulations deliver maximum results. Farmacy Beauty is committed to cruelty-free practices and uses responsible packaging, offering a range of skincare products that cater to a variety of skin types and concerns.

Farmacy Beauty’s affiliate program is currently available by invitation only. If you receive an invitation code from the brand, you can join the program by heading to the ShareASale affiliate marketing platform. 

Once approved, you’ll be able to earn a commission of up to 20% for each sale. Farmacy Beauty affiliates benefit from an average order value of $70, sneak peeks at new product releases, and special promo opportunities.  

• Commission rate: Up to 20%
• Cookie duration: N/A
• Where to sign up: ShareASale

Started in a Napa, California farmhouse in 2005, 100% Pure is committed to producing the purest and healthiest products for their customers to enjoy. They offer a full range of cosmetics and skincare goods made with the highest quality ingredients, free from harmful toxins, making it one of the top names in the natural beauty niche. 

The brand is particularly noted for their commitment to producing products that are cruelty-free and use only vegan ingredients, ensuring environmentally conscious production methods. Their offerings include fruit-dyed makeup and organically formulated beauty essentials, catering to health-conscious consumers.

As a 100% Pure affiliate, you’ll benefit from a 8% commission on sales generated via your affiliate links and get exclusive access to insider promotions, new product launches, events, and promotional giveaways. The program also gives you a 7-day cookie window and access to your own performance dashboard to track your earnings.

• Commission rate: 8%
• Cookie duration: 7 days
• Where to sign up: 100% Pure affiliate program