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April 24, 2025

Top 12 gardening affiliate programs to grow your income in 2025

Top 12 gardening affiliate programs to grow your income in 2025

People enjoy gardening for numerous reasons: to provide healthier food options for themselves and their families, to strengthen their connection to nature, to boost their physical exercise, to save money, to create a beautiful outdoor space, and to work on their mental health. 

It’s not surprising then that revenue from the global lawn and garden market is expected to amount to a whopping $360.6 billion in 2025 and is predicted to reach $403.84 billion in 2029, according to Statista data.

If you love to garden; are interested in growing your own food, flowers, and other types of plants; and dream of becoming one of the top affiliate marketers, tapping into the gardening niche is an excellent strategy for earning more commissions.

In this article, we’ll check out some of the best gardening affiliate marketing programs available today, ensuring that you’re on the fast track to affiliate success!



1. Succulents Box

succulents box

​Succulents Box, created in 2017, is an online retailer specializing in succulents and houseplants. They offer over 300 varieties of succulent plants, along with houseplants, air plants, pots, gardening tools, and plant care guides. 

Customers can choose from individual plants, curated arrangements, and monthly subscription boxes. Succulents Box also provides gift options for various occasions, including preset and customized gift boxes. 

When you join the Succulents Box affiliate program, you’ll be able to boost your income by promoting the company’s catalog, earning commissions of 10% on each order you bring in. Cookies last for 30 days, and you’ll receive payment via PayPal.

You’ll also be supplied with exclusive promotions on a monthly basis along with content to be modified to suit your unique audience and needs.   

2. Seeds Now

seeds now

Family-owned company Seeds Now was founded in 2011 in Thousand Oaks, California, with a mission to promote organic, self-sustainable living by providing high-quality seeds to individuals, families, and communities. They focus on 100% non-GMO, heirloom, open-pollinated, raw, and untreated seeds, ensuring that customers can save and replant seeds from their harvests. 

The company’s offerings include a wide variety of vegetable, herb, and flower seeds, as well as garden kits and organic seed-starting soil pods. In addition to providing affordable products (many seed packs are priced at $0.99), Seeds Now offers exceptional customer service, free shipping for orders $30+, and educational resources like free gardening eBooks.​

Signing up for the Seeds Now affiliate program allows you to earn commissions of 25% for every sale generated via your unique affiliate links. What’s more, the company provides a very generous referral window of 365 days, giving you plenty of time to convince your audience to convert!

You’ll also have access to a user-friendly dashboard to see how well you’re doing and keep an eye on your earnings and performance. Seeds Now pays affiliates on a weekly basis through PayPal.

3. Click & Grow

click and grow

With offices in Estonia as well as the US, ​Click & Grow was launched in 2009 by Mattias Lepp, specializing in smart indoor gardening solutions. Their flagship products, like the Smart Garden 3 and Smart Garden 9, use self-watering technology and pre-seeded plant pods to make growing herbs, vegetables, and flowers effortless. 

The company gained early recognition with its Smart Flowerpot and expanded its offerings through successful crowdfunding campaigns. Today, Click & Grow provides a range of indoor gardens, plant pods, accessories, and subscription services to simplify home gardening.​

Click & Grow’s affiliate program pays a 10% commission on all sales you generate within 45 days of customers clicking on your unique links. If you have at least 10,000 followers on social media, the company will provide you with a complimentary product to test out in addition to free giveaways to better attract shoppers.

Furthermore, you’ll receive a variety of marketing materials, a 10% discount to offer your audience, and affiliate support to increase your chances of affiliate success. 

4. Nature Hills Nursery

nature hills nursery

​Nature Hills Nursery, established in 2001, is a leading online plant nursery based in the United States. Their website features a vast selection of plants, including trees, shrubs, perennials, fruit trees, and ornamental grasses. 

The business’s services include nationwide shipping, a plant finder tool to help customers select suitable plants for their region, and gardening resources. Nature Hills Nursery is committed to providing high-quality plants and expert advice to gardeners across the country.

Promote the company’s offerings and you can earn commissions of up to 12% when you sign up for the Nature Hills Nursery affiliate program. What’s more, the program supplies a 30-day referral window, performance incentives, and creatives updated on a consistent basis.

As a Nature Hills Nursery partner, you won’t need to go the affiliate journey alone! You’ll be provided with affiliate newsletters and communication to bolster your efforts and access to a dedicated management team to answer any questions you might have.

5. Eartheasy

eartheasy

Founded in 2000 by Greg Seaman, Eartheasy is a family-run business dedicated to promoting sustainable living. Drawing from many years of off-grid experience, it offers eco-friendly products for gardening, home, and outdoor living, along with complimentary shipping for orders over $99 to the lower states in the US.

Unique in its mission, Eartheasy plants a tree for every order through its partnership with Trees for the Future and supports carbon reduction projects via TerraPass. Its dedication to practical solutions and environmental stewardship sets it apart in the green marketplace.

Sign up to become an Eartheasy affiliate via the AvantLink affiliate network and enjoy a 10% commission ​on all sales you help generate for the site. With an average order value of $600, your earnings can quickly add up!

In addition, you’ll be able to avail of a lengthy referral window of 90 days and access to reports, text ads, banners, and Eartheasy’s product data feed through AvantLink to assist you in converting your audience into customers with your website, social media page, or newsletter.

6. Botanical Interests

botanical interests

​Botanical Interests is a Colorado-based seed company committed to inspiring and educating gardeners that was created in 1995 by Judy Seaborn and Curtis Jones. They offer a wide selection of non-GMO, untreated seeds, including heirloom, organic, and open-pollinated varieties. 

What sets them apart is their seed packets, which are filled with detailed illustrations, growing tips, and historical facts, turning each packet into a mini gardening guide. Their aim is to help gardeners succeed while fostering a deeper connection to nature.

Gardening bloggers and writers based in the US or Canada are invited to apply to the Botanical Interests affiliate program, which is available on the ShareASale platform. You’re able to promote 600+ seed varieties and can look forward to a 15% commission per referred sale. 

Botanical Interests also provides numerous materials, such as banners and images to assist your affiliate efforts and no-cost downloads like a garden journal and botanically themed coloring books to further entice your target market.

7. Hoss

hoss

Established in 2009, Hoss is a Georgia-based company specializing in premium gardening tools, seeds, and supplies. Their product range includes premium wheel hoes, garden seeders, hand tools, heirloom and hybrid seeds, fertilizers, and irrigation systems. 

Customers choose the brand for its durable, American-made tools and comprehensive gardening solutions. The company emphasizes customer education through resources like the “Row by Row” video series, growing guides, charts, calculators, and more, aiming to support gardeners in achieving productive and sustainable gardens.

The Hoss affiliate program is offered in collaboration with the ShareASale platform, allowing you to earn commissions of 10% for every order achieved within 30 days of people clicking on your unique affiliate links. Orders on the site tend to reach around $250 on average, but the company also features packages that sell for up to $600.

According to Hoss, you’ll likely have the most success promoting the company’s products by sharing top-notch content to demonstrate the items in use. This might include, for instance, blog posts, photos, and demo videos.

8. Garden Tower Project

garden tower project

Garden Tower Project got its start in 2012, founded by Colin Cudmore, Joel Grant, and Thomas Tlusty to empower people to grow organic food sustainably, even in limited spaces. 

Their flagship product, the Garden Tower 2, is a vertical planter that grows up to 50 plants in just four square feet, integrating composting and vermiculture to recycle kitchen scraps into nutrient-rich soil. The company’s customers appreciate its compact, low-maintenance design, eco-friendly materials, and ability to produce fresh, organic produce at home.

Their affiliate program, hosted on ShareASale, gives partners the opportunity to earn commissions by promoting their innovative vertical gardening systems. Affiliates benefit from a 15% commission rate, an average order value of $359, and access to a suite of marketing materials. 

The program is ideal for bloggers, influencers, and content creators in the gardening, sustainability, and eco-living niches, providing them with the tools to monetize their platforms while promoting sustainable urban gardening solutions.

9. Lula’s Garden

lulas garden

​Lula’s Garden, founded in 2016, specializes in eco-friendly succulent gift boxes designed for easy gifting and sustainable living. Each garden arrives pre-planted in a chic, ready-to-display box that doubles as a planter, requiring no assembly. 

The company emphasizes sustainability by sourcing locally grown succulent plants and using biodegradable packaging. Convenience, aesthetic appeal, and an eco-conscious approach make Lula’s Garden a popular choice for thoughtful, low-maintenance gifts that bring lasting joy.

As a Lula’s Garden affiliate, you can earn a 6% commission on all sales when promoting the company’s offerings. The website’s average order size is almost $50, with products being able to be shipped to the contiguous US.

You’ll have a relatively short referral window to convince shoppers to make a purchase (15 days), but Lula’s Garden supplies unique content featuring special promotions that you can tailor to best fit your strategy.

10. Gardening Direct

gardening direct

Gardening Direct is a UK-based online garden center created in 1996, offering a wide range of bedding plants, bulbs, seeds, shrubs, and garden essentials. Known for its affordable prices and seasonal promotions, the company provides convenient home delivery and a satisfaction guarantee. 

With Gardening Direct, customers get to enjoy an extensive selection, including plug plants and peat-free compost, as well as an user-friendly site and helpful gardening advice. Featuring more than 11,000 five-star reviews, Gardening Direct is a trusted choice for gardeners seeking quality and value. 

You can join ​Gardening Direct’s affiliate program, which is accessible via Awin, to enjoy commissions up to 10% for new customer sales and 5% for existing customers, with a 30-day cookie duration. As a Gardening Direct partner, you’ll be able to endorse a wide range of Jersey-grown bedding plants, bulbs, shrubs, and gardening supplies available year round. 

With an average order value of £45, it’s an attractive option for UK-based gardening bloggers, influencers, and content creators seeking to monetize their platforms by partnering with a trusted horticultural brand.

11. Salt Hay

salt hay

​Located in Pennsylvania, Salt Hay is a small business specializing in premium, eco-friendly mulches for gardeners and landscapers across the continental US. They offer organic salt hay and Longleaf Pine Straw mulches, both prized for their natural weed suppression, moisture retention, and rot resistance. 

Unlike traditional mulches, Salt Hay doesn’t compact or smother plants, making it ideal for vegetable gardens. Salt Hay stands out for featuring sustainable, renewable materials and their commitment to fast, reliable service and expert support.

If you’re hoping to appeal to consumers who love eco-friendly goods, sign up for Salt Hay’s affiliate program and begin earning commissions of 8% per sale, with higher earnings available based on performance. With an average order value of $90, you can benefit from promoting premium, eco-friendly mulches. 

The program features a 30-day referral window and is ideal for bloggers, gardening enthusiasts, outdoor enthusiasts, and content creators passionate about sustainable gardening. Salt Hay also supplies affiliate marketers with promotional opportunities and dedicated support to help drive conversions.

12. Planter

planter

​Planter is a user-friendly garden planning app designed to help gardeners of all levels organize and optimize their vegetable gardens. Founded in 2017 by Peter Keefe to simplify his own gardening efforts, Planter offers a drag-and-drop interface, guidance on companion planting, and a planting calendar tailored to your local climate. 

With information on over 80 plants and 1,000+ varieties, users can also add custom plants and varieties. Available on iOS, Android, and web, Planter continues to evolve with features like the nostalgic TV Mode and a companion podcast to support gardening lovers throughout the growing season.

Signing up for Planter’s affiliate program lets you benefit from a 15% commission on every referred sale, with payments being sent via PayPal. Promoting the Planter app and its unique offerings is a great way to boost your income as an affiliate in the gardening niche. 

That being said, because the program only pays out earnings twice a year, you’ll likely want to join additional programs for increased revenue. 

Final thoughts

Diving into the best gardening affiliate programs offers exciting possibilities for green-thumbed bloggers, content creators, and eco-conscious entrepreneurs.

However, affiliate success doesn’t just require selecting stellar partnerships… You also need a great-looking site to highlight products and/or services!

With the Evolup solution, you can avail of an intuitive interface, AI-powered content-creation features, SEO optimizations, and effortless integration with affiliate programs, making building a professional gardening affiliate site a breeze. 

If you’re ready to turn your passion for plants into profit, start your 7-day free trial with Evolup today!

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