Welcome to the world of home improvement, where creativity meets functionality! As the DIY culture continues to thrive, many homeowners and enthusiasts are turning to online resources to enhance their living spaces, making home improvement one of the best niches in affiliate marketing today.
Though there are both pros and cons to affiliate marketing, it can be an excellent way to earn passive income, either on the side or as a full-time venture. That being said, one of the challenges of launching an affiliate marketing business is determining what programs to join once you’ve decided on a niche market to target.
In this blog post, we will explore the best home improvement affiliate programs that not only offer innovative products and tools but also provide an opportunity to earn commissions by promoting items you love.
Whether you’re a seasoned DIYer or a home decor blogger, these programs can help you monetize your passion and bring valuable content to your audience, helping you to become one of the top affiliate marketing websites around. Keep reading to learn all about the details of each program and check out how they can fit into your affiliate marketing strategy!
1. The Home Depot
The Home Depot is a multinational corporation based in the US that specializes in home improvement retail. It offers a wide range of products including tools, construction items, appliances, and services such as fuel and transportation rentals. As the leading home improvement retailer in the US, Home Depot stands at the forefront of the industry.
The Home Depot affiliate program provides an excellent opportunity for content creators in the home improvement and DIY niches to earn commissions by promoting a vast array of products.
Affiliates have access to over 500,000 items to promote on their website. In addition, the program is hosted on the Impact platform, ensuring a streamlined experience for tracking sales and commissions.
Affiliates benefit from a competitive commission rate ranging from 1% to 8%, based on the product purchased. The Home Depot also offers frequent promotions, exclusive deals, and seasonal events that affiliates can leverage to boost sales.
The program’s cookie window is quite short at just 24 hours, but with The Home Depot being a household name, you likely won’t have to do as much work to convince your audience to click on your links and buy the company’s products!
- Commission rate: 1% to 8%
- Cookie duration: 1 day
- Payout threshold: $50
2. Lowe’s
Similar to The Home Depot, Lowe’s is another big name in home improvement in the US, boasting over 1,700 stores across the country.
The Lowe's Creator program offers content creators and influencers a lucrative opportunity to earn up to 20% commission on sales generated through their unique affiliate links to Lowes.com. This program, available to US-based creators with an online following, provides a 30-day cookie window to credit sales to affiliates.
Participants in this program can share their affiliate links across various digital platforms, including blogs and social media, and receive commissions on qualifying purchases made by their audience.
This setup is supported by an online application process and offers flexibility in the content creation format.
- Commission rate: 5% to 20%
- Cookie duration: 30 days
- Payout threshold: $50
3. Ace Hardware
The biggest retail co-op (not involving groceries) in the US, Ace Hardware operates more than 5,000 stores worldwide, most of which are independently owned and managed by local entrepreneurs.
Ace Hardware stores provide a wide range of products including paint, lawn and garden supplies, tools, local niche services, and nearly everything consumers might need for home repair, maintenance, and improvement.
The Ace Hardware affiliate program is available to affiliates located in the US and offers a 2% commission on sales made via your unique URL, a 14-day cookie window, and use of a plethora of goods to recommend to your audience.
Affiliates who join this program, which is available on the Impact platform, will get to enjoy promotional support, regularly updated banners and text links, and a dedicated team for assistance. Signing up for the program allows you to leverage Ace Hardware’s trusted brand and extensive inventory to earn commissions by promoting their products on your site.
- Commission rate: 2%
- Cookie duration: 14 days
- Payout threshold: N/A
4. Houzz
Houzz is an online platform that connects homeowners with home improvement professionals and provides a comprehensive resource for home remodeling and design.
Users can browse millions of interior and exterior photos, read expert advice, shop for products, and hire professionals for their projects. The site offers a wide array of tools and features, including ideabooks, cost guides, and a community forum, helping users find inspiration, plan projects, and make informed decisions.
With more than 9 million products available, the Houzz affiliate program, available via the ShareASale affiliate network, makes it possible for affiliates to benefit from a vast selection of home decor and improvement goods, high conversion rates, competitive commissions, and bonus opportunities. Houzz also supplies marketing tools such as banners, text links, and regular updates to support affiliates in maximizing their earnings.
- Commission rate: 5%
- Cookie duration: 30 days
- Payout threshold: $50
5. Wayfair
Wayfair, an extensive online marketplace for home goods, aims to help people create their ideal home via decoration and improvement. The company evolved from a small business into a global brand serving more than 22 million customers.
Wayfair offers more than 30 million products across various styles and budgets, emphasizing technological innovation and excellent customer service.
Wayfair’s affiliate program through CJ Affiliate provides a diversified product catalog, a 7-day cookie duration, 7% commission, and an average order size of $300, which means you will have plenty of potential for earnings when you partner with Wayfair.
This is also a great option if you’re looking for the best home decor affiliate programs, as the site’s offerings will appeal to shoppers interested in decorating and/or improving their living spaces!
- Commission rate: 7%
- Cookie duration: 7 days
- Payout threshold: $50
6. Modern Bathroom
Modern Bathroom is an online store specializing in bathroom furniture and fixtures, offering a wide range of vanities, sinks, showers, tubs, and accessories. The site’s goal is to make bathroom remodeling convenient and affordable, providing everything needed to transform a bathroom into a stylish and functional space.
Modern Bathroom customers benefit from competitive prices, free shipping within the contiguous United States, and a variety of quality products from leading brands, such as Design Element, Toto, MTI, Danze, and others.
If you’re looking to focus on the bathroom remodeling niche with your affiliate marketing business, the Modern Bathroom affiliate program may very well be a great option for you!
In partnership with the CJ Affiliate network, this program pays affiliates commissions that range from 4% to 8%, also offering a monthly bonus plan in addition to a $50 bonus for new partners’ first sales.
When you join Modern Bathroom’s affiliate program, you’ll be supplied with different marketing banners and text links to facilitate the promotion of the company’s offerings. With an average order value $1,500 and cookies that last for 120 days, your commission earnings can quickly add up.
- Commission rate: 4% to 8%
- Cookie duration: 120 days
- Payout threshold: $50
7. The RTA Store
The RTA Store, established in 2009, is a family-run business offering high-quality ready-to-assemble (RTA) and pre-assembled kitchen and bathroom cabinetry. Originating from a furniture business started by the Ackerman family in 1969, the company has grown to provide over 150,000 families with premium cabinetry at factory-direct prices.
The company puts a significant emphasis on customer service, offering free design services and competitive pricing, making it a trusted source for home improvement projects.
As an affiliate for The RTA Store’s affiliate program, you will earn a 2% commission on every sale you make, be able to avail of a 30-day cookie window, and have access to banner ads, tracking tools, text links, and other handy features through your ShareASale network dashboard to obtain helpful data and make running your affiliate marketing business as easy as possible.
- Commission rate: Up to 2%
- Cookie duration: 30 days
- Payout threshold: $50
8. Build With Ferguson
Build With Ferguson is an online retailer specializing in home improvement products, offering a wide range of items such as plumbing, lighting, hardware, and appliances. Established as part of Ferguson Enterprises, it aims to simplify home projects with expert customer support and a vast product selection.
Their US-based experts provide personalized assistance, ensuring customers find the right products for their needs. The company focuses on giving customers a seamless shopping experience with reliable service and fast shipping.
In order to join the Build With Ferguson affiliate program, you will need to already have a high-quality site that caters to an audience interested in home improvement and decor and generates a decent amount of traffic.
In collaboration with the Impact platform, Build With Ferguson’s program offers a commission rate of 1% on every sale made within 24 hours of customers clicking on your unique affiliate URL link, and data reports updated on a daily basis to keep an eye on your earnings, impressions, and click-throughs.
- Commission rate: 1%
- Cookie duration: 1 day
- Payout threshold: N/A
9. Acme Tools
Acme Tools is a family-owned business founded in 1948, specializing in power tools, woodworking, and construction equipment. The company started as a single hardware store and has grown into a leading online retailer offering over 70,000 products from top brands like DeWalt, Honda, and Makita.
Acme Tools is dedicated to offering quality customer service, competitive pricing, and fast shipping. It’s therefore a dependable resource for both professional and DIY home improvement needs.
The Acme Tools affiliate program is great for bloggers, influencers, and website owners in the home improvement and tools niche. Affiliates benefit from commissions up to 3%, a 15-day cookie duration, and access to a large catalog of goods from some of the best-known brands on the market.
In addition, the program provides dedicated account support and marketing materials such as banners, text links, and data feeds to facilitate your affiliate marketing experience.
- Commission rate: Up to 3%
- Cookie duration: 15 days
- Payout threshold: N/A
10. Modernize
Modernize is an online platform that connects homeowners with local contractors for home improvement projects. The site offers a streamlined process where users can request quotes for services such as roofing, windows, HVAC, and solar installations.
Modernize provides a wealth of resources, including cost guides and articles, to help homeowners make informed decisions. By matching users with vetted professionals, it ensures quality service and facilitates efficient project completion.
The Modernize affiliate program features a pay-per-lead structure, paying affiliates commissions for the leads they generate for the various home improvement services mentioned above along with other trades. How much you can earn will depend on how the project is set up and the type of trade the lead involves.
While all affiliate marketers are welcome to apply to the program, Modernize gives priority to those who have a home improvement and/or design-based site. Once approved, you will be able to avail of a library of creative assets plus links to better promote the company’s offerings and generate more leads.
- Commission rate: N/A
- Cookie duration: N/A
- Payout threshold: N/A
11. Philips Hue
Philips Hue is a smart lighting system that allows users to control LED lights via a smartphone or tablet. It supplies a range of products including bulbs, lightstrips, and fixtures that can be customized for ambiance, security, and entertainment.
The system integrates with smart home platforms like Alexa and Google Assistant, enhancing convenience and home automation. Philips Hue provides innovative features such as automation, synchronization with media, and wellness lighting, aiming to transform the lighting experience.
The Philips Hue affiliate program gives you the opportunity to earn up to 6% commission on sales of their smart lighting products. Affiliates benefit from high average order values, regular promotions, and a range of marketing materials.
The program provides detailed daily data reporting and supports multiple global markets. It’s ideal for those with an audience interested in innovative, smart home lighting solutions.
- Commission rate: Up to 6%
- Cookie duration: N/A
- Payout threshold: N/A
12. HomeAdvisor
With HomeAdvisor, homeowners can connect with local service professionals for home improvement, maintenance, and repair projects. The platform offers a comprehensive directory of vetted contractors, complete with customer reviews and ratings.
Users can find over 150,000 contractors in the network for a wide range of services, request quotes, and schedule appointments. HomeAdvisor also provides cost guides and project advice, making it a valuable resource for managing home projects efficiently.
Available via the CJ Affiliate network, HomeAdvisor’s affiliate program pays affiliates up to $16 per lead, depending on the type of service, and supplies a cookie window of 24 hours. Note that service categories that aren’t commissionable, such as moving services, waste removal, and dumpster rental.
- Commission rate: $1.50 to $16 per lead
- Cookie duration: 1 day
- Payout threshold: $50
13. Perfect Water Technologies
Perfect Water Technologies, founded in 2002, is an American company specializing in innovative water purification products. Known for their "Tap Master" series, they offer reverse osmosis systems, whole house filters, and more.
Their patented technologies, such as the Full Contact Remineralization System, highlight their commitment to providing high-quality, reliable water treatment solutions for residential, commercial, and municipal customers.
The company’s Home Master affiliate program is designed for website owners, bloggers, and social media influencers in the water filtration niche. It features a generous 15% commission on sales, a 60-day cookie window, and the ability to use reporting tools and a marketing link.
In addition, you don’t need to earn a certain amount of money before you can get paid—you’re eligible for a payment after a purchase is made via your affiliate URL.
- Commission rate: 15%
- Cookie duration: 60 days
- Payout threshold: No minimum
14. Burke Decor
Burke Decor is an online retailer offering a curated selection of home furnishings, decor, and gifts. Launched by Erin Burke to provide stylish and affordable products, it features a wide range of items including furniture, lighting, wallpaper, rugs, and accessories from top brands and unique designers.
The company emphasizes excellent customer service and a seamless shopping experience, providing more than 3,000 products on the website and catering to various tastes and styles in home decor. Customers buying from Burke Decor enjoy free shipping to the 48 contiguous states in the US for orders over $50.
With the Burke Decor affiliate program, commissions start at 8% commission per sale, but you can earn up to 12% when you sell more. The site’s average order value comes in at $168, and affiliate link cookies last for 45 days.
Affiliate marketers looking to attract decorators, renovators, and consumers seeking unique items to enhance both residential and commercial spaces will no doubt find the perfect collaboration with Burke Decor.
- Commission rate: 8% to 12%
- Cookie duration: 45 days
- Payout threshold: $50
15. Homary
Homary is an international online store specializing in stylish and high-quality home furnishings for decor and improvement purposes. It offers a wide range of products including furniture, lighting, home decor, bathroom fixtures, and outdoor items.
Known for its contemporary designs and comprehensive selection, Homary caters to both residential and commercial environments, providing unique and functional items to enhance any space.
The Homary affiliate program pays commissions ranging from 7% to 12% per sale. Affiliates benefit from an average order value of $800, a 45-day tracking period, and access to free product samples for review.
Additional perks include bonuses, paid placements, branded creative marketing materials, dedicated landing pages, and deep-linking capabilities. The program provides full support with dedicated affiliate management. Once approved, affiliates receive access to promotional links, logos, and banners to effectively promote Homary and earn commissions.
- Commission rate: 7% to 12%
- Cookie duration: 45 days
- Payout threshold: $50
Home improvement affiliate programs FAQ
What is a home improvement affiliate program?
A home improvement affiliate program allows individuals or businesses to earn commissions by promoting home improvement products or services on their websites, blogs, or social media. Affiliates use special links to direct traffic to the merchant's site, and they earn a percentage of sales made through those links.
What is the best home improvement affiliate program to join?
This article provides you with a great starting point to help you find the best program or programs on the market to start your adventure in home improvement affiliate marketing.
However, as with any niche in affiliate marketing, the best home improvement affiliate programs for you will depend on numerous factors: the relevance to your audience, commission rates, cookie duration, the reputation of the merchant, and the quality of marketing materials provided. Be sure to also evaluate the support and resources offered to affiliates, as well as the program's terms and conditions to ensure alignment with your goals.
The good news is that you generally won’t be limited to just a single affiliate program! While you’ll need to check the specific rules of each program you’re interested in, many programs don’t have an exclusivity clause, allowing you to sign up for multiple programs and boost your earnings.
How do affiliates get paid when they join home improvement affiliate programs?
Similar to other affiliate marketing niches, affiliates who sign up for home improvement affiliate programs can potentially earn commissions for every sale, lead, or click that they bring in via their affiliate links, depending on the rules of the specific program. An affiliate link is a one-of-a-kind URL assigned to a particular affiliate.
Commission rates will vary from program to program, though these rates are generally lower for home improvement programs compared to other niches. Keep in mind, however, that this is because the average order value tends to be higher in home improvement sales.
Affiliates can receive their commission earnings through various payment methods, such as direct deposit, PayPal, check, wire transfer, and Payoneer, with the specific payment solutions offered being dependent on each program.
What can you do to boost your chances of success with home improvement affiliate programs?
To boost your chances of success with home improvement affiliate programs, focus on increasing your traffic by promoting your unique URL across various channels. Direct your marketing efforts towards a targeted audience to generate quality leads, and regularly update your content with fresh data and trends in the home improvement market.
You can ensure timely monthly payment by meeting program criteria and optimizing your promotions. Aim to utilize dedicated landing pages and banners, and track your performance to refine strategies and maximize conversions. Finally, remember that engaging with your audience and providing valuable content can lead to higher sales and affiliate earnings, regardless of which affiliate marketing programs you choose to join!
