When it comes to finding the perfect affiliate marketing programs and affiliate products, toy brands can be a goldmine—especially those that cater to kids! Parents, grandparents, and gift-givers are always on the hunt for well-made, fun, and educational toys, making the kids’ toy niche a lucrative opportunity for affiliates.
According to Statista, the global toys and games market is expected to produce approximately $133 billion in revenue in 2025. What’s more, this market is predicted to experience a compound annual growth rate of 2.41% from 2025 to 2029.
Whether you run a parenting blog, a toy review site, or a general ecommerce platform, partnering with the right brands can boost your earnings while helping families discover amazing products. In this article, we’ll explore the best kids’ toy affiliate programs that offer great commissions, trusted brands, and items that kids (and adults) will absolutely love!
1. Green Kid Crafts
Green Kid Crafts offers monthly subscription boxes for children aged 3 to 10+, featuring 4-6 hands-on STEAM (science, technology, engineering, art, and math) projects designed to foster creativity and learning. Launched in 2010 by environmental scientist and mother Penny Bauder, the company emphasizes sustainability, using eco-friendly materials and practices.
Each box is carefully assembled in San Diego, California, and includes a 12-page magazine to support learning. Among a plethora of toy brands, Green Kid Crafts stands out for its commitment to environmental responsibility and educational enrichment.
Join the Green Kid Crafts affiliate program to make $10 for renewing subscription sales and 10% per sale for non-subscription items. In addition, you have the potential to earn a bonus each month if you help bring in a certain number of subscriptions.
The program, in collaboration with the ShareASale platform, features a generous 60-day referral window. It also provides affiliates with a monthly newsletter with exclusive selling opportunities, contests, and current promotions.
- Commission rate: $10 (renewing subscription sales) / 10% (non-subscription items)
- Cookie duration: 60 days
- URL: Green Kid Crafts affiliate program
2. Smiling Tree Toys
Smiling Tree Toys is a family-owned business that creates handcrafted, natural wooden toys for babies and toddlers. Founded by a husband-and-wife team, the brand emphasizes sustainability and stellar craftsmanship.
Every toy is made from responsibly sourced hardwoods and finished with organic oils, ensuring safety and durability. In addition, Smiling Tree Toys is known for their commitment to giving back: for every toy sold, they plant a tree, fostering environmental stewardship and a legacy of play.
Available via the ShareASale platform, the Smiling Tree Toys affiliate program is open to creators, publishers, and writers involved in the sustainable family and minimalist parenting niche. Promote the business’s products and earn commissions of 10% for every sale made within 30 days of shoppers clicking on your unique affiliate link.
Converting visitors into customers will be made easier with the Smiling Tree Toys site being optimized for a user-friendly experience and the retailer’s strong brand recognition. The retailer lists an average order value of $44 and claims to have a strong conversion rate.
- Commission rate: 10%
- Cookie duration: 30 days
- URL: Smiling Tree Toys affiliate program
3. LEGO
Providing fun for kids of all ages since 1932, LEGO is renowned for its iconic interlocking plastic bricks that inspire creativity and learning through play. The name “LEGO” is derived from the Danish words “leg godt,” meaning “play well.”
Over the years, LEGO has expanded its offerings to include themed sets, video games, and even theme parks, all while maintaining a commitment to quality and innovation. This dedication has made LEGO a beloved brand across generations.
Sign up for LEGO’s affiliate program and make money by promoting the toy icon’s offerings, earning a 3% commission per sale. Note that in addition to paying a relatively low commission percentage, LEGO provides affiliates with an admittedly short cookie window of just a week.
That being said, LEGO being one of the best-known names in the world of toys for children should help significantly in getting your audience to purchase products from the retailer. What’s more, many LEGO sets are priced at $100+, which can aid in generating more earnings and boosting your commissions.
- Commission rate: 3%
- Cookie duration: 7 days
- URL: LEGO affiliate program
4. Melissa & Doug
Offering a wide range of well-made, screen-free toys, Melissa & Doug features a product catalog designed to inspire open-ended, imaginative play. Founded in 1988 by Melissa and Doug Bernstein, the business began with a dream to create meaningful toys that encourage hands-on learning.
Their products, from classic wooden puzzles to realistic pretend play sets, are crafted with attention to detail and a commitment to safety. Melissa & Doug offers free shipping for orders $49+ and has a rewards program that allows customers to earn points towards future purchases.
You can join the Melissa & Doug affiliate program via the Rakuten Advertising affiliate network, earning a 4% commission by promoting the business’s offerings and sharing affiliate links with your audience. Marketing materials such as branded banners and text will be provided to you once you’re approved for the program.
While its commission rate and 14-day referral window may be less enticing than those offered by other kids’ toys affiliate programs, there’s still plenty of earning potential thanks to the higher price points of many of the products found on the Melissa & Doug website.
- Commission rate: 4%
- Cookie duration: 14 days
- URL: Melissa & Doug affiliate program
5. Fat Brain Toys
Fat Brain Toys, established in 2002 by Mark and Karen Carson, began as a home-based online store in Elkhorn, Nebraska. Initially focusing on educational toys, the company has expanded to design and manufacture its own award-winning products, such as Dimpl and SpinAgain.
The business’s dedication to creating innovative, quality toys that promote learning and creativity has made them a trusted name among parents and educators. Fat Brain Toys shoppers can avail of free shipping on orders of $99+ as well as a 10% discount on all purchases if they sign up for the Educator’s Extra Credit Program as a teacher or school.
When you become a Fat Brain Toys affiliate, you’ll be able to earn commissions of 6% on sales made within a 7-day window. After you apply through the CJ Affiliate platform, you’ll receive a monthly affiliate newsletter along with promo codes from time to time to better promote the retailer’s offerings.
Fat Brain Toys provides professional creative banners and text links to assist affiliates with their marketing efforts. A dedicated affiliate manager will also be available to answer any questions you might have.
- Commission rate: 6%
- Cookie duration: 7 days
- URL: Fat Brain Toys affiliate program
6. MindWare
On the MindWare website, shoppers will find a diverse collection of educational toys, games, and puzzles designed to foster learning and creativity in children of all ages. Their products emphasize STEM (science, technology, engineering, and mathematics) education, promoting critical thinking and problem-solving skills.
MindWare is committed to providing high-quality, award-winning items that make learning engaging and enjoyable, making it a trusted resource for parents and educators seeking to inspire young minds. The company offers a “100% Happiness” guarantee, allowing for hassle-free exchanges or refunds when requested within 30 days of ordering.
As a MindWare affiliate, you’ll have the opportunity to promote a plethora of educational toys, games, and puzzles. Affiliates can earn commissions of 3% by driving sales to MindWare’s products, which are designed to foster learning and creativity in children.
The program features a 30-day cookie duration and supplies access to a variety of promotional materials and tracking tools to support you in your efforts to become one of the top affiliate marketers. A dedicated affiliate team is available as well to answer questions and help you achieve success.
- Commission rate: 3%
- Cookie duration: 30 days
- URL: MindWare affiliate program
7. Fun & Function
Founded by pediatric occupational therapist Aviva Weiss, Fun & Function sells a wide range of sensory toys, tools, and equipment created to support children with special needs. Their products aim to enhance sensory processing, motor skills, and social-emotional development.
The retailer’s unique approach combines therapeutic benefits with engaging designs, making their offerings both effective and enjoyable for children. Fun & Function also offers a 15% discount to therapists, teachers, and people in the military.
Joining the Fun & Function affiliate program makes it possible for you to earn a 10% commission on sales and enjoy a lengthy referral time frame of 90 days. Leverage the company’s reputation for quality and innovation to promote products that support sensory processing and development.
The program is managed through ShareASale, providing affiliates with reliable tracking and timely payments. Fun & Function accepts the majority of applicants with social media pages and websites that are pertinent to business’s offerings, provided they don’t feature anything objectionable or offensive and are located in a country supported by ShareASale.
- Commission rate: 10%
- Cookie duration: 90 days
- URL: Fun & Function affiliate program
8. Disney Store
The Disney Store offers a vast selection of authentic merchandise, including toys, clothing, and collectibles from beloved franchises like Disney, Pixar, Marvel, and Star Wars. As the official source for genuine Disney products, it provides unique and high-quality goods that captivate fans of all ages.
Customers can enjoy special promotions, such as free shipping on orders over $75. Additionally, Disney Visa cardmembers receive a 10% discount on select purchases.
Participating in the Disney Store Affiliate Program allows partners to earn commissions by linking to DisneyStore.com from their websites. Affiliates benefit from a 2% commission rate and a 10-day referral cookie.
The program offers promotional coupon codes, shipping offers, and access to a product feed to assist in driving traffic and sales. By joining, affiliates can leverage the Disney brand’s popularity and extensive product range to enhance their content and generate revenue.
- Commission rate: 2%
- Cookie duration: 10 days
- URL: Disney Store affiliate program
9. Toyday
Based in the UK, Toyday Traditional & Classic Toys specializes in offering a wide range of traditional and classic toys that evoke nostalgia and timeless play. Established with a passion for preserving the charm of yesteryear’s playthings, the brand focuses on providing high-quality, enduring toys that appeal to both children and adults.
Consumers head to Toyday for its unique selection of hard-to-find, classic toys that encourage imaginative play and provide a delightful alternative to modern, mass-produced items. The retailer also provides free delivery on all U.K. orders of more than £50.
Toyday affiliates will be paid a 10% commission on every sale generated through their one-of-a-kind links. They also have the opportunity to earn a bonus for above-average performance.
If you have what Toyday deems to be a family-friendly website, you can apply to the program via one of the retailer’s partner networks. Once you’re approved, Toyday will then supply you with a variety of banners and text links to encourage audience clicks and purchases.
- Commission rate: 10%
- Cookie duration: Not listed
- URL: Toyday affiliate program
10. EZPlay
Specializing in premium wooden indoor playgrounds, such as jungle gyms, Pikler triangles, and balance boards, EZPlay sells items designed to inspire creative play and support children’s physical development. Their foldable designs offer convenience for year-round indoor use, ensuring safety and fun.
EZPlay’s commitment to quality and innovation has earned them recognition from organizations like Good Housekeeping and the PAL Award. What’s more, the company provides free shipping for orders of $100+ and a 1-year warranty on all products.
Join EZPlay’s affiliate program to promote the company’s product catalog and make $25 for every jungle gym sale generated via your unique affiliate link. EZPlay affiliates have access to regular marketing and promotion support along with materials such as a branded logo, banners, and product links.
As an EZPlay partner, you’ll also be able to avail of detailed reporting and tracking via iDevAffiliate software. Keep in mind that the company currently only ships to customers based in the US.
- Commission rate: $25 per sale
- Cookie duration: 30 days
- URL: EZPlay affiliate program
11. Lime Tree Kids
Lime Tree Kids, established in 2011, offers a curated selection of unique and well-crafted items, including wooden and educational toys, kids’ backpacks, and lunch boxes. Each product is handpicked for its usefulness, creativity, and developmental encouragement.
The brand believes that everything starts with play, aiming to foster fun, learning, and sensory engagement. Shoppers appreciate Lime Tree Kids for its focus on meaningful products that support children’s personal development and individuality. The retailer is also passionate about supporting kids with special needs, providing a range of special needs toys in Australia.
The Lime Tree Kids’ affiliate program supplies a 10% commission per sale, a 30-day cookie duration, access to a comprehensive product data feed, and a mobile-optimized website. Affiliates can utilize various promotional methods, excluding pay-per-click (PPC) advertising.
To join the program, sign up through Commission Factory’s platform. Lime Tree Kids is also open to custom collaborations with affiliates.
- Commission rate: 10%
- Cookie duration: 30 days
- URL: Lime Tree Kids affiliate program
12. Knick Knack Toy Shack
Consumers visiting the Knick Knack Toy Shack site will find a variety of collectible toys suitable for all ages, with global delivery. Their inventory includes miniature toys, Disney-themed items, dolls, TV and movie character figures, sensory and science toys, and more.
Launched by a mom who discovered her passion for collectible toys through her son’s interest in Shopkins, the retailer focuses on providing fun and unique products that cater to various interests. In addition, Knick Knack Toy Shack provides a 30-day money-back guarantee on purchases.
Promote Knick Knack Toy Shack’s offerings on your website, blog, or social media pages and receive earnings of 10% when customers finalize a purchase via your affiliate link. Collaborating with the Sales & Orders affiliate network, the Knick Knack Toy Shack affiliate program pays commissions every 7 days (must have earnings of at least $20).
With over 600 items available, an average order rate of $35, and the ability to ship around the world, the program offers affiliates lots of earning potential.
- Commission rate: 10%
- Cookie duration: Not listed
- URL: Knick Knack Toy Shack affiliate program
13. Pillow Pets
Pillow Pets features a plethora of plush toys that transform from stuffed animals into pillows, providing both comfort and companionship. Their product line includes original designs, licensed characters from Disney and Marvel, Sweet Scented Pillow Pets, Sleeptime Lites that project stars, and Jumboz for oversized cuddling.
The brand was created by Jennifer Telfer in 2003, aiming to combine the functionality of a pillow with the fun of a stuffed animal. The appeal of Pillow Pets comes down to their well-crafted, machine-washable materials, durability, and the brand’s longstanding reputation for creating beloved, versatile products.
Signing up to be a Pillow Pets affiliate allows you to get commissions of 10% on each successful referral generated with your link. The program is open to bloggers, social media influencers, and other content creators based in North America.
Affiliates enjoy a generous 89-day referral window to convert potential customers. They can also review detailed reports that make it possible to track their earnings, orders, payment history, and more at any moment.
- Commission rate: 10%
- Cookie duration: 89 days
- URL: Pillow Pets affiliate program
